CMAKE_GENERATOR_PLATFORM

Generator-specific target platform name specified by user.

Some CMake generators support a target platform name to be given to the native build system to choose a compiler toolchain. If the user specifies a platform name (e.g. via the cmake(1) -A option) the value will be available in this variable.

The value of this variable should never be modified by project code. A toolchain file specified by the CMAKE_TOOLCHAIN_FILE variable may initialize CMAKE_GENERATOR_PLATFORM. Once a given build tree has been initialized with a particular value for this variable, changing the value has undefined behavior.

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https://cmake.org/cmake/help/v3.7/variable/CMAKE_GENERATOR_PLATFORM.html